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Advertising: Press Release

Netbiscuits and Ringleader Digital Optimize Ad Revenues for Mobile Websites

Seamless access to popular mobile ad networks enables better targeted mobile advertising

Netbiscuits, a leading web software platform for the creation, publication, and monetization of mobile websites, and Ringleader Digital, a leading technology provider for targeted, trackable advertising campaigns announced a partnership today. Netbiscuits will support Ringleader Digital's RLD Spark Server ad serving platform and RLD Network Manager, which enable Netbiscuits publishers to monetize their site from mobile and online ad networks. In return, Ringleader’s customers can now easily optimize, publish, and deliver web content to all mobile devices, including smart phones like the iPhone and BlackBerrys via the Netbiscuits platform.

With Ringleader Digital’s RLD Spark Server platform, Netbiscuits publishers can monetize their mobile web properties using today’s most popular ad formats, including rich media. With advanced targeting, tracking and reporting capabilities, RLD’s Spark Server is the first carrier-grade, highly scalable third-party mobile and new media ad server. In addition the RLD Network Manager integrates seamlessly with existing ad networks, both mobile and online giving publisher access to the broadest range of advertisers to maximize their revenue.

"The mobile web is changing the way we live, work, and play and the customers of our platform are fully taking advantage of that," said Ran Farmer, Managing Director of Netbiscuits Inc. "In today's challenging media economy, Netbiscuits helps partners and customers to grow revenue by providing easy to use tools to create compelling mobile websites and integrating the ad formats that top brand advertisers crave."

“We are pleased to be working with Netbiscuits as we continue to drive mobile technology innovations by offering the best in class solutions our customers demand," said Bob Walczak, CEO of Ringleader Digital. "Our partnership will allow customers to extend the identity of their brand and successful campaigns seamlessly from online to mobile.”

About Netbiscuits
Netbiscuits operates the world’s leading B2B web software platform for the creation, operation and monetization of mobile websites. It serves the mobile Internet programs for premium brands like Yahoo, MTV, and eBay, and leading agencies such as Razorfish, Isobar, and Admob. Globally Netbiscuits delivers more than 1 billion mobile page impressions each month. Founded in 2000, the company has 85 employees in the USA, Germany, and Singapore.

Netbiscuits is available as a web-based software service. At www.netbiscuits.com all tools, interfaces and mobile enabling technologies are provided to develop, publish, monitor, and monetize professional mobile web services. By using Netbiscuits, media companies, agencies, retailers, brand owners, developers, and service providers achieve a faster path to profit from their mobile Internet programs.

About Ringleader Digital
Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

More Stories By Robert Demmer

Robert Demmer is responsible for Developer Programs at JetBrains. He has more than 15 years experience in business consulting, communications, community engagement, marketing and advertising.